Young Canadian Adults Prefer Online Gaming - 05-10-08 |
May 10 - Some interesting statistics have been revealed following a survey
conducted by pollster Allan Gregg about the entertainment preferences of today's
Canadian adult population. The Montreal Gazette ran a piece about how Gregg's
survey was released at the Canadian Gaming Summit, showing that young adults in
Canada enjoy online gaming more than the elder adult community.
The young adults found technology driven entertainment, such as online
gaming, much more attractive than other forms of entertainment. The survey also
found that a third of Canadians admitted that they were gambling on a lesser
scale than they were three years ago, but the young adult population (under 35s)
were, in general, gambling more.
Despite the youth's obvious interest in online gaming in Canada, the industry
is not able to enjoy this fact because Canadian online gaming is illegal.
The survey revealed that 56% of the youth considered web based poker and online
sportsbetting as completely acceptable forms of entertainment.
"Unfortunately for lottery jurisdictions in Canada, this younger group favors
the technology driven gambling options of the future," said Gregg.
The survey, in which over 3000 people participated, also showed that only 20%
of adults over the age of 55, and 35% of those over 35 enjoyed online sports
wagering. Youngsters also expressed more interest in interactive online lottery
games, using mobile devices to purchase lottery tickets and using in-home
televisions to play casino games.
The Vice President of Canadian Gaming Association, Paul Burns, said that
despite the fact that Canadian online gaming is illegal, citizens still manage
to spend up to $400 million annually by accessing online gaming servers in
foreign jurisdictions.
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