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Rank Renews Partnership with Virtue Fusion - 03-04-09 |
March 4 - Top executives at both Virtue Fusion and Rank Plc. expressed their satisfaction with a new long term partnership deal signed between the two groups.
Last week, Rank Plc., one of the UK's largest gambling groups, decided to renew its contract with the online gaming software provider for the third time running, showing just how satisfied management and players are with the services offered by Virtue Fusion.
Rank Plc. is the largest publicly listed bingo operators in the United Kingdom and thus requires a software provider that is able to 'deliver the goods'.
The Managing Director of Rank Interactive, Mark Jones said this week: "We have a great opportunity to grow our interactive business and, as we have had a long and successful relationship with Virtue Fusion, we felt that we were best placed to continue working closely with them to exploit the opportunities within the bingo market."
The Chief Executive Officer of Virtue Fusion, Bob McCulloch, was equally pleased with the renewed partnership deal and said: "We are delighted to have signed Mecca Bingo up for a third term. Mecca is one of the largest online gaming brands in the UK and we feel growth prospects for Rank Interactive both in the UK and internationally are exceptional. This deal represents a classic example of specialization at work. Mecca's proven ability to drive traffic and convert and retain customers, working alongside Virtue Fusion's ability to deliver the best in bingo and networked gaming solutions."
Virtue Fusion provides its superb bingo software to some of the top brands in the industry, including William Hill, Crown Bingo and Ladbrokes.
"We look forward to building closer relationships with the team at Rank and continue to offer the world leading bingo and networked gaming solutions to the network," concluded Bob McCulloch.
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