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Online Casino Trust Seal Undergoes Change - 06-10-09 |
June 10 - With a growing demand for fair and accurate affiliate program standards, the eCommerce Online Gaming Regulation and Assurance group has announced changes to its affiliates code.
The fine tuning of the program will mean that those applying for the Affiliate Trust Seal will need to take a number of steps to ensure that their programs can continue to offer high standards of excellence to their affiliate clients, no matter what the situation.
According to Andrew Beveridge, the Chief Executive Officer of eCOGRA, the affiliate program activity will concentrate on these areas:
* "Affiliate revenue is calculated accurately and deductions are correctly allocated.
* Payments are completely and accurately processed.
* Preventative and detective controls are in place to ensure accurate and correct linking of players to affiliates.
* Program software applications are developed, implemented, maintained and secured in a manner representative of best practice international standards.
* Affiliate programs shall be able to demonstrate that they can recover from a disaster system."
eCOGRA believes that with these changes in place, the group will be able to bring down the cost of review fees to 5,000 GBP a year (not including expenses).
"Where possible, testing will be conducted remotely," said Beveridge, "however it will also be necessary to conduct certain elements of our reviews at the operator's premises."
There are currently 3 affiliate programs that are linked to eCOGRA's Affiliate Trust Seal program, allowing their affiliate customers the peace of mind that tracking and revenue services are fair and accurate. Several more programs are currently undergoing a review process.
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