New Sports Betting Ad Row in Sweden - 09-03-08

September 3 - The Northern European countries are constantly being proclaimed a battle ground between state owned gambling companies and privately owned operators trying to break the state monopoly on local gambling markets in whichever way possible.

Sports betting companies are continuously testing the boundaries and provoking the state in an attempt to draw attention to their cause, with the latest case taking place in Umea, Sweden during an ice hockey game.

The Swedish Ice Hockey Association was angered when a NordicBet advertisement promoting its site and services was displayed prominently on the ice. According to the association, this type of advertising directly contravenes an agreement that it holds with the state-owned gambling operator, Svenska Spel that disallows member teams to advertise its competition.

The association has now vowed to take action against the host team, Bjorkloven for contravening the agreement. The Chief Executive Officer for Bjorkloven said that his team will take full responsibility for the incident, despite the fact that he believed in good faith that the ban on advertising competition companies only applied during the ice hockey league season.

Naturally, NordicBet is up in arms against the Swedish Ice Hockey Association's decision to take punitive steps against Bjorkloven, calling it a 'scandal'. The marketing manager for the sports betting company pointed out that the game played out in Umea had nothing to do whatsoever with the Swedish ice hockey league, since Finnish teams were also taking part.

He also said that should Bjorkloven be fined, NordicBet would step up to help and would also continue supporting the team, whatever the outcome.

You can actually bet on Swedish Ice Hockey online at Betfair.com - believe it or not!

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