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Jaxx UK Signs Partnership Deal with Motherwell - 04-17-08 |
April 17 - The Scottish football club, Motherwell, has announced a
lucrative sponsorship deal that was signed with the online betting firm, Jaxx
UK, a subsidiary of Fluxx AG. Under the new deal, Jaxx UK and Motherwell will set up a
joint co-branded website and fans of the Scottish Premier League Team will now
be able to visit the site and bet on several offerings that are unique to
Motherwell. The site should be up and running in time for the 2008/2009 season.
The Managing Director of Jaxx UK, Mark Irvine, commenting on the new deal
said: "Since we launched in the UK in 2007, we have worked to expand our network
of football affiliations, signing betting partnership deals with West Ham and
Newcastle United, but I was particularly keen to secure a presence in Scotland.
The Motherwell deal is a significant step in our brand development and we'll be
working very closely with the club to make the partnership a success."
In a bid to enter the UK betting market, Jaxx UK has signed previous deals
with other teams, including AOL UK and Lycos UK.
The two-year deal, valued at over GBP 200,000 a season, will see Bettson
provide a shirt sponsorship for the team as well as establishing a marketing
presence within Motherwell FC's Fir Park football grounds.
The Chief Executive of Motherwell FC, Ian Stillie said: "The shirt
sponsorship deal is the most important partnership for any club due to the
strong association between the two brands. We were very impressed by the
freshness and vitality of the Jaxx brand and its sports betting offering, as
well as the company's proven dedication to partnerships in football."
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