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EuroBingo Launches On Parlay Platform - 06-11-09 |
June 11 - In a bid to bring European players one of the most satisfying bingo experiences available, NetPlay TV has announced that it has signed a deal with Parlay Entertainment.
NetPlay TV's EuroBingo.com will now work off the powerful Parlay5 platform and it is expected to serve as the UK company's single bingo site for the European market from this year already.
The Parlay5 platform is particularly successful in that it is able to offer its software in a number of languages and currencies - making it perfect for the diverse European market.
The Chief Operating Officer of NetPlay TV, Gavin Whyte said about the new deal: "Bingo games have been available in different languages and currencies for a few years now. However, traditionally they have been standalone sites which struggled to build sufficient liquidity because of the inability of the software to combine the liquidity across currencies and languages."
Whyte explained the reasons for moving to Parlay Entertainment. "We chose to migrate our EuroBingo sites to the Parlay 5 platform because it allows us to combine fully localized regional offerings into an essentially pan European game," he said.
This is not the first time that NetPlay TV has partnered with Parlay, with a joint venture to bring the Big Box Bingo TV brand online created between the two last year.
"With the Parlay5 platform, not only can clients run sites in any preferred language and currency, their sites can live on the same gaming system," explained the Chief Technology Officer for Parlay Entertainment, Perry Malone. "With Parlay5, we can turn around any new language requirements within a matter of days rather than months. This gives operators the ability to enter new markets and respond to changing market demands."
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