eCOGRA Introduces Affiliate Accreditation - 09-06-08 |
 September 6 - Best known in the online casino industry for maintaining high
standards among sites through the issuance of its Safe and Fair seal, the
watchdog group, eCommerce and Online Gaming Regulation Assurance (eCOGRA)
has now launched an Affiliate Trust Seal.
This new standards program will award the seal of approval to affiliate
programs in the industry that meet a certain level of operations following audit
and on site inspection.
Once an affiliate program meets the high standards set by eCOGRA, the group
will be issued with the Affiliate Trust Seal which can be displayed and used as
way of attracting new members. Holding on to the seal requires constant
inspection and monitoring by eCOGRA.
The first affiliate program to receive the Affiliate Trust Seal was the
Fortune Group through its Fortune Affiliates. This group participated in
eCOGRA's pilot project in the year that it investigated the issue of affiliate
accreditation and created the blueprint for future standards.
A spokesperson for Fortune Affiliates said: "We are extremely honored to
receive the first Affiliate Trust Seal. The process was a tough one, but as our
affiliates have always known, we have always held ourselves to very high
standards."
As a carrier of the Affiliate Trust Seal, Fortune Affiliates needed to prove
that its program establishes and monitors top business practices at all times.
Revenue directed to affiliates needs to be calculated correctly and payouts made
promptly and discreetly.
Speaking about the new seal, eCOGRA CEO, Andrew Beveridge said: "The eCOGRA
Affiliate Trust initiative is more about actually going and visiting the
management and operations of affiliate programs, gaining access to check
relevant player and affiliate data to ensure that affiliate members are being
treated fairly."
Fortune Room Casino is a partner casino of Fortune Affiliates, so be sure to read our review of this fine website.
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