Deal or No Deal Game Launched by Virtue Fusion - 03-13-1

March 13 - Virtue Fusion, which has over 30,000 active customers playing its games on a daily basis, told the industry this week that it has released a brand new game.

The new fixed odds Deal or No Deal Classic is based on the hugely popular TV game show and allows players to win great sums of money.

Virtue Fusion, which is based in Alderney and is better known for its online bingo software, was recently purchased by Playtech Ltd.

"Deal or No Deal Classic kick started the rise of branded games and it is still one of the most compelling and successful on the market," said Jurian van den Meer, the Head of Products and Brand Exploitation at Endemol, creators of the game.

This is not the first time that Virtue Fusion has used the Deal or No Deal brand for their games. A licensing department was signed last year to allow the software company to create a bingo game based on the show.

The deal allowed Virtue Fusion to roll out mini games and fixed odds games relating to Deal or No Deal.

Other games planned are those based on Golden Balls, Big Brother and several others.

The Chief Executive Officer of Virtue Fusion in Alderney, Bob McCulloch, said: "Feedback has been very positive across our network on the Endemol products we have launched. Closely mirroring the TV show, Deal or No Deal Classic is a highly entertaining and playable version of the game and we are sure it will bring another big hit for our operators."

Virtue Fusion is in the process of applying for an operating license in Malta as well.

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